Customer Side
A customer asks about an existing order from their own WhatsApp account.
Your customers message one business WhatsApp number. Your team replies from dedicated Gosthi threads. Each conversation has an owner, the right customer context, and a path back to your existing CRM.
Customer stays on WhatsApp · Team works in Gosthi · CRM keeps permitted history
“Could you check order ••184?”
Assigned to Maya · Service
Internal NoteVerify account before checking order source.
Customer C•••42 · permission-based history and summary sync
“I have verified your request and checked the order source.”
A customer asks about an existing order from their own WhatsApp account.
The request reaches a dedicated Gosthi thread. An authorised employee checks permitted context and replies from Gosthi.
The workflow records allowed message details, owner, enquiry, and useful summary against the right record.
A shared team view is not a shared customer group chat. Each customer keeps a separate thread and access stays controlled.
A WhatsApp shared inbox lets authorised people see and handle business conversations from one company number. In this use case, the team works in Gosthi.
Each customer conversation lands in its own thread, with an assigned owner and controlled team access. The customer does not need a Gosthi account.
Gosthi is the collaboration layer. The customer's existing customer relationship management system remains the record for identity, account details, and follow-up.
A number match does not prove that the sender may receive private information.
Explore Gosthi Collaboration →The customer's WhatsApp message reaches the configured business channel.
The workflow checks the sender number against the existing CRM. A match guides routing, but does not prove identity.
It checks for no match, duplicate matches, changed numbers, and requests that need account verification.
A permitted conversation reaches that customer's dedicated Gosthi thread and an assigned team member.
The employee checks the authorised source and sends a response back to the customer on WhatsApp.
The configured CRM integration saves allowed details, ownership, notes, and a reviewed or labelled summary.
A failed delivery or sync stays visible with a retry or manual-review path. The system should not claim a CRM update succeeded before it does.
See Agentic Workflow AutomationWhatsApp CRM integration can help find a possible contact. It cannot prove who holds the device or who may receive private information.
| Incoming Situation | What The Team Sees | Safe Next Step |
|---|---|---|
| One possible CRM match | Possible customer and assigned account owner | Verify the person before sharing private details |
| No CRM match | New or unknown contact | Route to intake and collect only permitted enquiry details |
| Several matches | Ambiguous record | Hold sensitive context and ask an employee to resolve it |
| Changed or shared number | Identity uncertain | Use the organisation's verification process |
| CRM temporarily unavailable | Match not confirmed | Keep the message in a safe queue and retry or review |
After verification, show only the data the employee needs. Never place another customer's order or receivables in the wrong thread.
Review Data Governance →Give each enquiry an owner. A salesperson may own a quotation, while a service colleague handles an order delay.
| Customer's Question | Responsible Source Or Person | What Gosthi Holds |
|---|---|---|
| Can you quote 500 units? | Sales owner and current pricing process | Enquiry, context, next task |
| Where is my existing order? | Authorised order system and service owner | Verified request, checked status, response |
| What do I still owe? | Finance source or authorised account staff | Verified question and approved answer or handoff |
| Who is handling my complaint? | Assigned service owner | Conversation, next step, follow-up |
The employee replies from Gosthi. The customer sees the answer in WhatsApp. Disputed or unclear facts go to review instead of a guess.
Explore AI Sales Automation →A WhatsApp CRM search often means a team wants messages and customer records together. Gosthi supports that goal without replacing the existing CRM.
Configure the integration to keep only what the business may retain. This could include permitted messages or references, enquiry type, owner, timestamps, follow-up status, and a reviewed or labelled summary.
Define whether the CRM stores full text, a permitted extract, or a link. Set retention and access rules before deployment.
A WhatsApp business shared inbox should show who owns each customer conversation and what they need next.
Send a request to the account owner or the right team.
Ask colleagues for help without sending internal notes to the customer.
Show what was sent, by whom, and whether delivery succeeded.
Keep follow-up work attached to the customer thread.
Update permitted CRM history when the connected system accepts the record.
Route private, disputed, or unresolved questions to authorised staff.
Several people can work from one business channel when their roles allow it. Clear ownership prevents conflicting replies.
Businesses comparing WhatsApp CRM software often need both team replies and accurate customer records. This design connects those jobs.
It does not require replacing a working CRM just to coordinate WhatsApp service.
An authorised employee may ask for an approved policy, prepare an internal summary, or start a permitted follow-up task.
AI draft, employee-reviewed reply, and sent WhatsApp message are different states. Employees remain responsible for private account answers and commercial commitments.
Explore AI Agents →This page covers employees working across WhatsApp, Gosthi, and the CRM. The sibling use case covers an AI agent that answers approved questions and invokes configured workflows.
Explore The WhatsApp AI Customer Service Agent →Approved product screens can replace these reserved spaces without changing the page layout.
A customer asks where an existing order is. The team verifies the request, checks the order source, and replies from Gosthi.
Explore Retail And E-Commerce AI →A buyer asks about an invoice and then requests another quote. The account owner coordinates with finance and sales in Gosthi.
Explore Manufacturing AI →Start with one business number, one team, and one known customer-service path.
Decide how to match a contact, verify the sender, and limit what each employee sees.
Configure the supported channel, Gosthi destination, workflow, and existing CRM fields.
Try duplicate contacts, changed numbers, unknown customers, failed delivery, and failed CRM writes.
Check ownership, response quality, summary accuracy, and handoff time before expanding.
A WhatsApp Business API CRM integration depends on approved channel access and the chosen provider setup.
See How Mimasa WorksEstablish a baseline before claiming an improvement. A quick reply can still contain the wrong account detail.
Customer messages can contain names, phone numbers, invoices, order references, and payment details.
Deployment may use cloud, private-cloud, or on-premise Mimasa components as appropriate. The selected channel provider retains its own requirements.
An AI agent answers approved general questions and invokes configured workflows, with a human path when required.
Explore The WhatsApp AI Customer Service Agent →Website JourneyA website widget answers visitor questions and passes permitted product enquiries to the CRM.
Explore The Website Chatbot →Clear answers about team ownership, CRM matching, Gosthi threads, message records, and safe customer replies.
Bring an example customer enquiry, the CRM you already use, and your account-access rules. See how Gosthi can help your team own the conversation and record the next step.