01
Ingest / Extract
No-Code Connectors
Connect to ERP pricing & invoice data, distributor sales & returns, scheme & incentive files, regional sales performance, inventory & supply signals.
All trade data unified—without touching core systems.
Trade Selling Price Intelligence
Trade Selling Price:
From Chaos to Controlled Intelligence
Even if WSP is perfect, TSP can quietly destroy profitability. Mimasa connects trade pricing, schemes, and real margins into one intelligent system—so you know exactly which trade actions grow profit, not just volume.
The Real Definition
What TSP Really Means in Enterprises
In real businesses—especially manufacturing, packaging, FMCG, and industrial goods—TSP is where margins are actually won or lost.
Distributor pricing
Trade margins
Regional price variations
Schemes, rebates, incentives
Channel-specific discounts
Volume-linked benefits
Reality Check
Even if WSP is perfect, TSP can quietly destroy profitability.
TSP Intelligence Demo
Where Most Systems Fail
5 Critical TSP Management Challenges
Understanding why traditional approaches fail is the first step to building a better system.
TSP Lives Across Too Many Places
ERP pricing conditions, distributor agreements (PDFs, emails), Excel-based scheme trackers, sales team commitments made on the field, finance reports generated weeks later.
Impact:
No single version of trade pricing truth. Sales and finance argue over numbers. Leadership sees outcomes, not causes.
Planned vs Realized Margin Blindness
Extra discounts given informally, schemes applied incorrectly, volume targets missed but incentives paid, freight and returns eating into margins.
Impact:
Margin erosion discovered after quarter close. 'High-volume' distributors are often low-profit. Corrective action comes too late.
Trade Schemes Are Guesswork
Promotions repeated because they 'worked last year,' designed without SKU-level profitability, evaluated only on topline growth.
Impact:
Missing incremental margin analysis, cannibalization detection, and regional effectiveness comparison.
No Link to Supply Chain Reality
TSP decisions made without visibility into inventory availability, plant capacity, or regional demand-supply imbalance.
Impact:
Over-promotions causing stockouts. Excess inventory in low-demand regions. Working capital stress.
Slow, Manual, Political Decisions
Sales pushes for lower TSP. Finance pushes for margin protection. Ops has no voice. Decisions happen over emails and meetings.
Impact:
Decision latency, inconsistent pricing, no audit trail.
TSP Intelligence & Control Layer
Mimasa does NOT replace ERP, distributor systems, or CRM. It sits on top as an AI-powered Trade Intelligence & Automation layer.
Mimasa turns TSP from a reactive commercial activity into a controlled, intelligent system.
End-to-End Intelligence
Mimasa's TSP Intelligence Flow
From data ingestion to automated workflows—a complete system for trade pricing control. Hover or tap to explore each step.
Connect to ERP pricing & invoice data, distributor sales & returns, scheme & incentive files, regional sales performance, inventory & supply signals.
All trade data unified—without touching core systems.
Normalize discounts & schemes, tag regions, channels, distributors, align invoices with schemes, flag inconsistencies automatically.
Clean, governed trade-pricing data.
Build TSP Intelligence Model: realized margin by distributor, SKU-wise trade profitability, region-wise scheme effectiveness, cost-to-serve per channel.
Single source of trade truth.
Ask: 'Which distributors destroyed margin last quarter?' 'Which schemes increased volume but reduced EBITDA?' 'Which region needs TSP correction?'
No BI dependency. No Excel gymnastics.
AI-driven TSP simulations: scheme impact before launch, margin impact of price changes by region, volume lift vs margin loss analysis.
Strategic what-if analysis instantly.
Detect margin erosion in real time, trigger scheme effectiveness review, recommend corrective TSP actions, route approvals automatically.
No manual follow-ups. No blind decisions.
02
Govern / Enrich
Pricing Governance
Normalize discounts & schemes, tag regions, channels, distributors, align invoices with schemes, flag inconsistencies automatically.
Clean, governed trade-pricing data.
03
Transform
Trade Margin Intelligence
Build TSP Intelligence Model: realized margin by distributor, SKU-wise trade profitability, region-wise scheme effectiveness, cost-to-serve per channel.
Single source of trade truth.
04
Analyze
Conversational & Visual
Ask: 'Which distributors destroyed margin last quarter?' 'Which schemes increased volume but reduced EBITDA?' 'Which region needs TSP correction?'
No BI dependency. No Excel gymnastics.
05
Predict & Simulate
AI Trade Scenarios
AI-driven TSP simulations: scheme impact before launch, margin impact of price changes by region, volume lift vs margin loss analysis.
Strategic what-if analysis instantly.
06
Automate
Agentic Trade Workflows
Detect margin erosion in real time, trigger scheme effectiveness review, recommend corrective TSP actions, route approvals automatically.
No manual follow-ups. No blind decisions.
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Features → Outcomes
How Mimasa's Features Deliver TSP Outcomes
| Mimasa Feature | TSP Process Enabled | Business Benefit |
|---|---|---|
| No-Code Data Connectors | Unified trade data | Faster visibility |
| Unified Intelligence Hub | Single TSP truth | Fewer disputes |
| Conversational Analytics | Instant insights | Faster decisions |
| AI Forecasting | Predict scheme impact | Reduced risk |
| What-If Simulations | Safe pricing experiments | Margin protection |
| Agentic AI Workflows | Automated approvals & alerts | Speed + governance |
| Anomaly Detection | Detect abnormal discounts | Leakage prevention |
Tangible Results
TSP Intelligence Business Benefits
Financial
- 2–5% improvement in net trade margins
- Reduced leakage from ineffective schemes
- Better distributor profitability control
Operational
- Faster scheme approvals
- Reduced sales–finance friction
- Fewer pricing exceptions
Strategic
- Data-backed trade negotiations
- Smarter regional pricing
- Better working capital planning
Complete Pricing Intelligence
How TSP Complements WSP & MRP
Current Page
TSP
Trade Selling Price
Determines real profitability
MRP
Material Resource Planning
Optimizes production and inventory planning
Explore Material Resource PlanningMimasa is the intelligence layer that synchronizes all three.
Frequently Asked Questions
Trade Selling Price FAQs
Why Trade Pricing Is Where Profitability Is Actually Decided
Manufacturers and FMCG firms work hard on wholesale price. But trade selling price decides the real profit on a deal. That is where schemes, rebates, and channel discounts stack on top of list price.
A distributor deal agreed over email can quietly eat margin. So can an incentive paid despite a missed volume target. No dashboard was built to catch either.
The Data Is There, Just Not Together
Finance and sales rarely lack data. It simply sits in different places:
- ERP pricing tables hold the list prices.
- Distributor scheme spreadsheets hold the discounts.
- Field commitments often reach neither system.
Mimasa AI's Data Intelligence Stack joins these through 180+ no-code connectors. Both teams then work from one governed view of trade pricing.
What The Agents Do
Agents compare planned margin against realised margin all the time. They flag schemes that pull volume away from other SKUs. Commercial leaders can also simulate a price or scheme change before it goes live.
Role-based permissions govern distributor and margin data. Regional sales leaders get the view they need without seeing company-wide figures.
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